Damodar Mall, the well-known retail expert and now CEO at Reliance Value Retail, has finally launched his book, Supermarketwala- Secrets to winning consumer India. 1. The time spent in a store, and therefore the money, is highest when two women shop together, followed by a woman alone, then a woman and a man, and finally, a man alone! 2. A huge challenge to Kirana stores is coming from the most ..